Privacy Policy

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This Privacy Policy describes how Beautyrinse, operating at beautyrinse.world, collects, uses, stores, and protects personal information in connection with our 10-minute daily movement programs, digital content products, and related services. By accessing our website, purchasing our programs, or submitting inquiries through our contact forms, you acknowledge that you have read and understood this Privacy Policy.

1. Data Controller Information

The data controller responsible for your personal information is Beautyrinse, located at Level 24 Tower 3/300 Barangaroo Ave, Barangaroo NSW 2000, Australia. For privacy-related inquiries, you may contact us via the contact form at reach-out.html or by phone at +61280678666. Our designated privacy contact handles all requests regarding access, correction, deletion, and portability of personal data.

2. Scope of This Policy

This Privacy Policy applies exclusively to personal data processed in relation to our movement program products, including the Morning Pulse Program, Midday Reset Series, and Complete Rhythm Bundle, as well as ancillary services such as customer support, program recommendations, and digital content delivery. This policy does not apply to third-party websites linked from beautyrinse.world, and we encourage you to review the privacy practices of any external sites you visit.

3. Personal Data We Collect

3.1 Information You Provide Directly

When you interact with Beautyrinse, we may collect the following categories of personal data that you voluntarily provide:

Identity and contact information, including your full name, email address, and telephone number when you submit our contact form or enquire about movement programs.
Communication content, including the substance of messages you send regarding program selection, scheduling preferences, billing questions, or partnership proposals.
Purchase and transaction information, including billing address, payment method details processed through secure payment providers, and records of programs purchased such as the Morning Pulse Program, Midday Reset Series, or Complete Rhythm Bundle.
Consent records, including timestamps and details of your agreement to personal data processing as required by our contact form and checkout processes.
Program usage preferences, including your stated fitness level, available time slots, and movement goals when you share them with our advisory team.

3.2 Information Collected Automatically

When you visit beautyrinse.world, we automatically collect certain technical and usage data through cookies and similar technologies, including:

Device and browser information, such as IP address, browser type and version, operating system, device identifiers, and screen resolution.
Usage data, including pages visited, time spent on each page, navigation paths, referral sources, and interactions with program descriptions and contact forms.
Session data, including login timestamps for digital program access portals and content streaming activity related to your purchased movement sessions.
Cookie and tracking identifiers as described in our Cookies Policy, which governs the specific technologies we employ and your choices regarding them.

4. Legal Basis for Processing

We process your personal data on the following legal bases under applicable Australian privacy legislation and, where relevant, the Australian Privacy Principles:

Contractual necessity: Processing required to fulfil our obligations when you purchase a movement program, access digital content, or receive customer support related to your purchase.
Legitimate interests: Processing necessary for our legitimate business interests, including improving our programs, analysing website performance, preventing fraud, and communicating relevant updates about products you have purchased, provided such interests are not overridden by your rights.
Consent: Processing based on your explicit consent, such as when you agree to receive marketing communications about new movement programs or when you accept non-essential cookies on our website.
Legal obligation: Processing required to comply with applicable laws, regulations, tax requirements, and lawful requests from authorities.

5. How We Use Your Personal Data

Beautyrinse uses collected personal data for the following purposes related to our movement program products and services:

Processing and fulfilling orders for digital movement programs, including granting access credentials, delivering session content, and providing purchase confirmations.
Responding to inquiries submitted through our contact form, including program recommendations tailored to your stated goals and scheduling constraints.
Providing customer support for technical issues, billing questions, program access problems, and return or refund requests as outlined in our Return Policy.
Personalising your experience by remembering preferences, suggesting appropriate program progressions, and tailoring communication to your purchase history.
Improving our movement programs and website by analysing aggregated usage patterns, session completion rates, and feedback submitted by participants.
Sending transactional communications, including order confirmations, access instructions, program update notifications, and policy change announcements.
Sending marketing communications about new programs, seasonal content updates, and promotional offers, only where you have provided consent or where permitted by applicable law.
Detecting, investigating, and preventing fraudulent transactions, unauthorised access to digital content, and violations of our Terms of Use.
Maintaining records required for accounting, taxation, and regulatory compliance purposes.

6. Data Sharing and Disclosure

We do not sell your personal data to third parties. We may share your information with the following categories of recipients under strict contractual safeguards:

Payment processors who handle secure transaction processing for program purchases. These providers receive only the data necessary to complete payments and are bound by their own privacy and security obligations.
Cloud hosting and content delivery providers that store our website, digital program content, and customer account data on secure servers, potentially located within or outside Australia.
Email and communication service providers used to deliver transactional messages, support responses, and, where consented, marketing communications.
Analytics providers that help us understand website traffic and program engagement patterns through aggregated, de-identified data where possible.
Professional advisers, including legal, accounting, and compliance consultants, bound by confidentiality obligations.
Law enforcement, regulatory bodies, or other parties when required by law, court order, or to protect the rights, property, or safety of Beautyrinse, our customers, or the public.
Successors in the event of a merger, acquisition, or sale of assets, subject to the acquirer honouring this Privacy Policy or providing equivalent protections.

7. International Data Transfers

Some of our service providers may process personal data in countries outside Australia. When we transfer data internationally, we implement appropriate safeguards including contractual clauses requiring recipients to maintain data protection standards comparable to those required under the Australian Privacy Act 1988 and the Australian Privacy Principles. You may request details about specific transfer mechanisms by contacting us through our reach-out page.

8. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. Specific retention periods include:

Contact form submissions and support correspondence: retained for three years from the date of last interaction unless an ongoing customer relationship exists.
Purchase and transaction records: retained for seven years to comply with Australian taxation and accounting requirements.
Program access and usage logs: retained for the duration of your access period plus two years for support and dispute resolution purposes.
Marketing consent records: retained until you withdraw consent plus one year for compliance documentation.
Cookie and analytics data: retained according to the periods specified in our Cookies Policy, typically between six months and two years depending on cookie type.

Upon expiry of applicable retention periods, personal data is securely deleted or irreversibly anonymised.

9. Your Privacy Rights

Under Australian privacy law, you have the following rights regarding your personal data held by Beautyrinse:

Right of access: You may request a copy of the personal data we hold about you, including details of how it is used and with whom it is shared.
Right to correction: You may request correction of inaccurate, incomplete, or outdated personal data.
Right to deletion: You may request deletion of your personal data where we no longer have a legitimate basis to retain it, subject to legal retention requirements.
Right to restrict processing: You may request that we limit how we use your data in certain circumstances, such as while a correction request is being verified.
Right to object: You may object to processing based on legitimate interests or to direct marketing communications at any time.
Right to withdraw consent: Where processing is based on consent, you may withdraw consent without affecting the lawfulness of prior processing.
Right to lodge a complaint: You may lodge a complaint with the Office of the Australian Information Commissioner if you believe your privacy rights have been violated.

To exercise any of these rights, contact us through reach-out.html or call +61280678666. We will respond within thirty days of receiving a verifiable request.

10. Data Security

Beautyrinse implements appropriate technical and organisational measures to protect personal data against unauthorised access, alteration, disclosure, or destruction. These measures include encryption of data in transit using TLS protocols, access controls limiting employee access to personal data on a need-to-know basis, regular security assessments of our systems and third-party providers, secure authentication for digital program access portals, and incident response procedures for detecting and addressing potential data breaches. While we strive to protect your information, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.

11. Children's Privacy

Our movement programs and website are intended for individuals aged eighteen and older. We do not knowingly collect personal data from children under eighteen. If we become aware that we have collected personal data from a child without appropriate parental consent, we will take steps to delete such information promptly. Parents or guardians who believe their child has provided personal data to Beautyrinse should contact us immediately.

12. Third-Party Links

Our website may contain links to third-party websites, including embedded Google Maps for our Barangaroo location. These external sites operate under their own privacy policies, and Beautyrinse is not responsible for their data practices. We encourage you to review the privacy policies of any third-party sites you visit through links on beautyrinse.world.

13. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our movement program offerings, data processing practices, or applicable legal requirements. Material changes will be communicated through a notice on our website or via email to registered customers. The date at the top of this page indicates when the policy was last revised. Continued use of our website or services after changes take effect constitutes acceptance of the updated Privacy Policy.

14. Contact Information

For questions, concerns, or requests regarding this Privacy Policy or our data handling practices related to movement programs, contact Beautyrinse at Level 24 Tower 3/300 Barangaroo Ave, Barangaroo NSW 2000, Australia, phone +61280678666, or through the contact form at reach-out.html. Email correspondence: message@beautyrinse.world.